In the society of the future, we share and think in a circular way, using the Earth's resources so that there is enough for everyone and so that we do not jeopardize our future. Waste no longer exists, but everything we produce and manufacture is fed back into systems to be used and given new life. Artificial intelligence (AI) has freed up resources to change the way people work, leaving more time for creativity, humanity and other things that make us feel good. We are living longer. Individualism has peaked and measuring performance has been replaced by intrinsic motivation and a sense of belonging. We are not our professions but people, with more time for thought and reflection.

The society of 30 years from now will be a strong society where we have taken responsibility for, and adapted to, climate challenges. Technological developments and the exponential growth of digitalization have created good conditions and shared knowledge, understanding and insight have guided us in how to use them in the best way. We operate in a global context where we reach the whole world no matter where we are.