For me, social, communal values were always paramount. Material things were only there to provide the necessities of life. Healthy, simple food, preferably home-cooked, leads to a happy life. The food industry is taking the piss out of us just to secure its profits. It's not about people. All the advertising is falsified. Cooperation on a modest basis must be strengthened again. The focus must be more on people. Children must be taught this in their education.