In 2040, climate change is no no longer the biggest issue humanity is facing. Waste is sorted and recycled by the same rules in every European country and is no longer just burned, dumped to a landfill or sent over to third world countries. People, including companies, know there are limited resources, value them and use them in a sustainable way. Food is no longer wasted in stores, items with best before etc. dates are not considered trash but still a valuable product that people in true need can have access to. Also fabrics can be recycled or repurposed.